Knysna Bull gets personal with new title sponsor

13 February 2018

The Knysna Bull, a three-day mountain bike experience like no other in South Africa, has taken on a sponsor like no other in the form of Constantia Insurance Company Limited. The company provides insurance made personal, and for the next three years, it will be Knynsa Bull made personal by Constantia Insurance.

With no tents, queues or race villages, the Knynsa Bull made personal by Constantia Insurance provides one of the great mountain biking weekends on the local events calendar.

Making use of the ‘best of Knysna’, riders tackle the finest trails of the region before spending their afternoons and evenings at the numerous local hotspots. The jewel in the crown, of course, is the ride through Harkerville, long considered a mecca of South African mountain biking.

Last year riders had to wait until the final day to experience the highs of Harkerville; this year its dessert before main course, with riders hitting Harkerville on day two. What’s more, this is the only event on the South African MTB calendar that takes riders through Harkerville.

Participants can also look forward to an evening urban prologue, a 6km stretch of riding that sets the scene for the entire event.

Starting at The Drydock Food Co in the Knysna Waterfront (where each day of the Knysna Bull finishes), riders hit the streets of Knysna in a race against the clock – or for a gentle tour of this iconic Garden Route town. This year there’s even a stage zero, where each rider will receive a complimentary coffee and famous pie from Ou Meul Farmstall Riviersonderend for the road-trip, courtesy of Constantia Insurance.

“We are thrilled that such a forward-thinking and innovative company has joined the Knysna Bull family,” says Pax Mosterd, the event’s Race Director. “Constantia Insurance prides itself on finding personal solutions and creating innovative products, which is really what the Knysna Bull is all about too. We’ve taken the best trails of the region and crafted something that we think is a unique ‘three-day’ event unlike any other in South Africa.”

Volker Von Widdern, Group CEO of Constantia Insurance Group says that their fit with Knysna Bull speaks to the core philosophy of Constantia Insurance. “Constantia Insurance is a trusted brand whose responsive teams provide innovative risk and insurance solutions in niche markets; we are a provider whose business principles lie firmly in making personal insurance, more personal. By partnering with the Knysna Bull we aim to speak directly to the cycling market, and help mountain bikers make insurance decisions that suit them and their needs.”

Of particular interest to cyclists might be Constantia Insurance’s JaSure app, launching soon, which will offer mobile on-demand insurance. Need to cover your bike while on the go? Then simply download the JaSure app and add the items you wish to insure to your on-demand inventory. Personal, innovative, and efficient.

Fronted by Knysna-local Pax, the Knynsa Bull, made personal by Constantia Insurance has planned the perfect MTB getaway.

Pax’s passion for the region comes through in the trail selection and the event’s partnership with The Knysna Sports School, a local outfit of young athletes integral to the weekend.

From route building to marshalling to riding, the Knysna Sports School will be ever present on the ride. The Knynsa Bull donates a percentage of its revenue each year to the school.

“With a unique start and finish concept, daily lunches at the Dry Dock finish line, elephant sightings and an emphasis on enjoyment, we really feel that participants at the 2018 Knynsa Bull made personal by Constantia Insurance will have an outstanding ride experience,” says Pax.

And thanks to Constantia Insurance, a few more personal touches will add to the fun – personalised number boards and direct connections for riders to Constantia Innovation products complete the “made personal” ethos of the weekend.